Projects

Built r/leads with a co-founder — a SaaS tool that turns Reddit into a customer acquisition channel. The product monitors subreddits for buyer intent signals in real time using vector embeddings, alerts founders via Slack, Discord or email, and provides AI-suggested responses to help engage authentically without being spammy.

Designed and implemented the Shopify storefront for Zoizo, a French publisher of six illustrated books for parents supporting the psychomotricity development of newborns. Defined the UI style, ensured brand consistency across the full experience, implemented a QR code-gated video section linked to each book, and handled transactional email branding.

Long-term design engineering engagement for a multinational semiconductor company under NDA. Rebuilt a large, aging B2B platform from the ground up — over 100 complex screens covering process management and risk reduction across semiconductor engineering and production. Built a shared design system as an NPM package used across two products.

Designed and built a B2B asset management platform for a French real estate company managing a portfolio of professional rental properties. The core product was a document compliance tool: a structured hierarchy of sites and assets, each requiring specific legal documents to be present and up to date.

Founded a network of 26 niche B2B SaaS comparison websites covering 35,000 static pages. Helped users discover and compare SaaS software across industries, with heavy SEO optimization, automated scraping pipelines, and early experimentation with GPT-3 content generation.

Co-built a real estate investment tool as a two-person team, designing and developing the full UI in Vue.js deployed on AWS. The product scraped a major French property listings site and combined that data with government datasets to run yield simulations, helping investors identify which properties were worth buying to rent out.

Designed the UI for Nelio's native iPad app, used by food preparers to manage orders for a high-quality food delivery service operating across Lyon and Paris. The product handled variable-weight items, multi-stop bike delivery, and around 50 pickup points — requiring a preparation workflow that could accommodate real-time weight adjustments and dynamic pricing.

Joined Upfluence as their first designer, working across UI design and front-end development on an influencer marketing SaaS platform. Unified a suite of separate developer-built tools into a coherent, usable product experience — covering influencer search, campaign management, and later influencer commerce features like promo codes.

Built a social network for hackers — developers, designers, and makers — connecting local tech communities around a shared map, profiles, and invite-only access. Invite codes were bit-encoded into URLs and laser-printed onto physical business cards.

Worked at Trafik, a prominent graphic design studio in Lyon specialising in cultural institutions — schools, theatres, operas — and exhibition design. Contributed to both design and development work, and gained a strong foundation in graphic craft that continues to inform my visual sensibility today.

Completed a bachelor and master's degree in architecture in Lyon. Trained as an architect across five years, working with complex briefs, multiple disciplines, and collaborative design processes. The experience shaped how I reason through design problems and manage competing constraints — skills that remain central to my work today.

Designed and built a family of hospitality websites for a bed and breakfast, each tailored to a specific audience such as motorbike travellers, guests en route to Spain, and cycling holidays. Built the sites in PHP and MySQL with a custom CMS, with a strong focus on inquiry flows, multilingual content, SEO, and audience-specific landing experiences.

Built a multilingual website for Dutch sculptor Hans Grootswagers to present his bronze sculptures, painting work, exhibitions, galleries, and casting process. Developed the platform in PHP and MySQL on top of a custom CMS so all content could be managed through an admin interface.

Built a hotel booking platform with a reusable architecture that could be deployed for multiple hotels, effectively as an early SaaS product. Combined reservations, customer management, editable email templates, calendar-style booking views, and IMAP-linked communication workflows on top of a custom PHP/MySQL CMS.

Designed and built a portrait photography website with an interactive image browsing experience, later extended into a client gallery and print-ordering platform. Added session uploads, customer logins, configurable print ordering, analytics, and email notifications for new orders.

Built a custom PHP/MySQL CMS to speed up site development by defining data structures in PHP and generating both admin forms and database tables from the same source of truth. Included authentication, multilingual support, CRUD tooling, and a shared codebase designed to power multiple websites.

Built a French classifieds platform from scratch, inspired by the structure and functionality of major peer-to-peer listing sites. Developed the full stack in PHP and MySQL without a framework, which was my introduction to backend programming, relational databases, listing systems, and transactional email workflows.